Tag Archives | Marketing

We’re All Marketers

Often when we think of Security Marketing, we think of the manufacturers cranking out product press releases or planning for their next trade show.  Sometimes we think of Integrators and their efforts to influence and win new security accounts and projects for their business.  But what about the Marketing being done by the Security or […]

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Marketing Fluff: Intransa ELITE

A recent Intransa press release—written like a train wreck—should have never seen the light of day, but there it was, out on the wire for the entire security industry to see, and—sadly—dragging Sony down with it this time.  Wow.  Some Security Manufacturers must think Security Professionals love outlandish Marketing and Public Relations copy-writing. I used […]

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