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News Events & Security Marketing: Caution

The bombings at the Boston Marathon tripped up many a security manufacturer, integrator, pundit, and marketing staffer in the days and weeks since.  Sadly, many of these so-called security professionals remain unaware (or maybe aware, but unfazed) of their tumble. A tragedy like Boston is not the time to market your product, with all its […]

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Press Releases Gone Bad

When security-related press releases are used properly they can be invaluable.    As an example, a company with an end-user security team that implements a very unique program to safeguard their staff would make a great press release.  It is a way for company executives to recognize their staff, and for the staff to share […]

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I Sell, Therefore I am. NOT!

If you sell security equipment or solutions, this article is for you.  It is for those who sell the cameras, card access, central station monitoring, design consulting, perimeter and screening technology, guard services, locks, VMS Software, covert equipment, and the list goes on—the “parts and pieces” in use by security staffs worldwide. Great Security Sales […]

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Marketing Fluff: Intransa ELITE

A recent Intransa press release—written like a train wreck—should have never seen the light of day, but there it was, out on the wire for the entire security industry to see, and—sadly—dragging Sony down with it this time.  Wow.  Some Security Manufacturers must think Security Professionals love outlandish Marketing and Public Relations copy-writing. I used […]

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Where are the Security Sales Professionals?

There is a huge disconnect among Security Surveillance Manufacturers.  They employ a sales force, but many of them have no security knowledge or background.  All that matters is “can they hit a number – a sales number?”  This hurts end users—those Security Directors and other Facility Professionals—who need surveillance solutions. At ASIS 2011 I attended […]

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